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Search Engine Marketing (SEM)

Search Engine Marketing is the backbone of today’s Internet marketing world. With billions of searches every month, it is crucial to rank high in the search engines. Also, there is no better place to interact with your clients than the social media platforms. These are marketing mediums that are much more economical, extremely effective and totally customisable.

Although Search Engine Marketing is a new phenomenon, businesses around the world are fast realising its benefits and shifting focus to it. Its no more about having a namesake presence on social media platforms and doing search engine optimisation for basic keywords. SMO and SEO, if used properly, are better marketing tools than your entire marketing team put together.


Search Engine

Search Engine Optimisation (SEO)

Search engine optimisation is the most effective method of increasing traffic to your website. It involves optimising the website itself as well as working with external tools to achieve the highest possible listing on a search engine's results page with the chosen keywords. know more


Social Media

Social Media Optimisation (SMO)

Social media optimisation, also reffered to as social media marketing (SMM), involves optimising your company's activities on social media platforms like Facebook and Twitter. It helps to build and enhance your online presence, improve your website’s visibility and most importantly helps to establish direct contact with your target market. know more