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Social Media Optimisation (SMO)

Social media optimisation involves optimising your company's activities on social media platforms like Facebook and Twitter. It helps to build and enhance your online presence, improve your website’s visibility and most importantly helps to establish direct contact with your target market.

Brand Benefits Business Benefits
Establish virtual presence Direct interaction with clients
Generate loyalty Online reputation management
Create / re-invent customer connections Business intelligence
Stronger brand value Create / enter new markets

At Addictive Works we create a strategy to connect your business with consumers by leveraging the power of social media.

We engage users in interactive communication by developing specific promotions and building interactive applications; this in turn will allow you to monitor and enhance your brand image. Our SMO expertise includes:


Facebook is by far the most popular social media platform for businesses. It is used daily by over 500 million users and its popularity has opened various avenues for internet marketing. Our Facebook services include designing business pages, Facebook ads, daily updates, campaigns etc.


Like Facebook this multimillion user site has changed the meaning of socialising and connectivity. Our activities on Twitter include designing Twitter page, updates with use of Twitter tricks like Hashtags.

Other Social Sites

Our promotional activity is not just limited to the big horses of the market. We also provide services for other networking sites like Linkedin, Google+, Pinterest, Tumbler, Myspace and other local networking sites.